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Mercedes

X-Class Digital Launch
Role

Art Direction, Design, Animation

SEO SEO
SEO
The Brief

Instagram Launch Screens

X-Class is the first premium pickup combining best of both worlds. From the roughest roads to urban cities X-class is a pickup that is desirable to follow. The social media post that I created answers the brief as a whole grid on the Instagram page and makes sense as separate posts too.

SEO
Social Media

Story Animation

SEO
Social Media

Story Animation

SEO
Social Media

Feed Animation

SEO
Social Media

Static Feed

Web Site Solution

Web Site Entrance Screen

The uniqe experience that I designed for the landing page of X-Class shows several visuals on the screen. The user has to swipe right for the visuals they are interested and swipe left for the ones they’re not. The swipes of the user leads them either to the “Urban Gentleman” landing page , or the “Adventurous” landing page. I designed the websites targeting different types of people, according to their choices. The Adventorous page has a nature friendly, energetic and sincere tone supported with natural and exciting visuals. The “Urban Gentleman” has a more distant and kind tone supported with the modern visuals under the lights of the city.
SEO
Web site entrance solution

Mobile Entrance Screen

SEO
Web site entrance solution

Web Entrance Screen