Dominos is the best-loved pizza brand in Turkey. While their mission is “Sell more pizza and have more fun!”, their vision is “Leading the internet of food in every neighborhood”. These promises makes the social media content play a huge role in their business. In this project my ultimate goal was to grab people’s attention in the infinite scroll by designing thumb-stopping visuals. I used the brand guidelines in a creative way to make it feel less like advertising and more like fun content. In 6 months the followers increased %100 with an unignorable success rate in the social media interaction.
Art Direction, Design, Animation