Denizbank is one of Turkey's largest banks, also a leader in the digital banking industry. I was involved in the project with the responsibility of showing Denizbank's innovative stance in digital media. I have designed the communication system by targeting young people under 30, who make up the majority of the bank's digital customers. Therefore, I tried to use energetic and young motion graphics in all of the contents.
During my time with Denizbank, I had the chance to do many successful jobs. “She is a banker" was the most precious one for me.
“She is a banker” is a special post for Women's Day about gender inequality, which also attracted great attention on digital media.
I wanted to light the fact that even when a gender neutral subject is being translated, a banker is directly perceived as a men in most languages.
Art Direction, Design, Animation